Analysis on the development trend of China's hardw

2022-07-26
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Analysis on the development trend of China's hardware industry

the traditional channels of China's hardware industry are showing a development trend of scale, diversification, modernization, centralization, internationalization and mainstreaming. The circulation pattern of China's hardware industry is undergoing profound and drastic changes. In recent years and for a period of time in the future, the hardware market should mainly operate in the state of cross operation of circulation and terminal channels. From the traditional hardware street to the hardware electromechanical City, to the professional market combining exhibition and trade, the hardware market has walked out of a rapid and professional development route. Traditional channels still play an important role, especially in the secondary and tertiary markets. Distribution channels tend to be flat, and some new hardware hypermarkets and large markets have emerged. Some operators and large dealers have also established their own brands, which conflicts with the retail strategy of enterprises. In short, the traditional channels of China's hardware industry are showing the development trend of scale, diversification, modernization, centralization, internationalization and mainstreaming

I. large scale

China's daily-use hardware industry has stepped into the forefront of the world. China has successively established 14 technology development centers for zippers, electric shavers, stainless steel utensils, iron pans, razors, bicycle locks, and 16 product centers for pressure cookers, electric shavers, lighters, etc. At present, the vast majority of these centers have become industry leaders, and some have become world leaders, and have achieved good economic benefits. 1. Engine maintenance: 1. China has gradually become a major hardware processing and export country in the world. China has become one of the largest hardware producers in the world, with a broad market and consumption potential. At present, at least 70% of China's hardware industry are private enterprises, which are the main force in the development of China's hardware industry. In the International Hardware Market: due to the rapid development of production technology and the rise of labor prices, developed countries in Europe and the United States have transferred universal products to developing countries to produce only high value-added products, while China has a strong market potential, so it is more conducive to develop into a major hardware processing and export country

II. Diversification

there is a huge advantageous wholesale market in terms of trade, circulation and export. The production of hardware products booms the market. The prosperity of the market drives the production of products and forms the interaction between production and market circulation. The construction of hardware electromechanical professional markets in various regions has basically formed a reasonable combination of origin and circulation, large and medium-sized, comprehensive and single types, which complement each other, The overall planning and layout of the professional market of the national hardware market is to ensure that the low-end market is not unreasonable, the business variety is complete, and the logistics circulation is smooth. Taking Tianjin market as an example, the four major professional hardware markets in Tianjin, namely, the international hardware and Electrical City, the xinnanma Hardware City, the Northern Hardware City and the Pearl River Hardware City, have a total annual sales of more than 20billion yuan. These four hardware markets seek development in the competition and have formed their own development models according to their different market positioning. The international hardware and electromechanical City, located in the center of Tianjin, adopts a comprehensive and diversified business model. There are commercial stores, high-end office buildings and star hotels in the electromechanical city. The hardware stores take the high-end route; Northern Hardware City is characterized by water heating and solar energy wholesale market; The Pearl River Hardware City focuses on the management of decorative hardware tools. These four markets not only gathered more than 60% of the hardware merchants and operators in the city, but also introduced all domestic and foreign well-known brands such as abb, Stanley and Bosch to promote the orderly shutdown and withdrawal of Jigang. Today, the largest hardware industry wholesale base in northern China, a multifunctional and professional hardware industry aircraft carrier, is standing on the coast of the Bohai Sea. The future prospect of the hardware market will be from the small power point of the crude electric machinery to the intensive development. Branding, specialization and scale will be the development direction of the specialized hardware market. In the future, the specialized hardware market will show an irresistible development momentum

III. modernization

first, production enterprises extend to the field of circulation. The new market trend of China's hardware industry is becoming more and more obvious. The rise of emerging channels not only makes the hardware manufacturing enterprises face major issues such as re positioning the traditional agents and dealers and reconstructing the cooperative relationship, but also makes the enterprises face the danger of losing more and more market control. Second, franchised stores have become an important development direction. Franchised stores do have a great chance of success. Huitailong has developed from an unknown brand to a well-known brand in the industry by relying on the franchised store system. Third, e-commerce has become the mainstream of future development. E-commerce has a growing impact on traditional hardware channels. Most hardware cities have begun to seek to combine online e-commerce with offline hardware markets

IV. centralization

regional centralization. China's hardware tool market is mainly distributed in Zhejiang, Jiangsu, Shanghai, Guangdong and Shandong, of which Zhejiang and Guangdong are the most prominent. In the East, there is the Shanghai hardware electromechanical trade city, which is known as the first hardware city in China; In the west, there is Chengdu Jinfu hardware and electromechanical City, which has gathered large markets such as Wanguan hardware and Electromechanical market, and in the south, there is the famous Guangdong Guangfo hardware and electromechanical city; There are Beijing Zhonghua Hardware City under construction in the north and Yuhua hardware electromechanical city in Changsha. In addition, other large hardware and electromechanical markets include the East China hardware and electromechanical city in Jiangyan, Jiangsu Province, the central China hardware and electromechanical city under construction in Wuhan, Hubei Province, the Tianhe hardware and electromechanical city in Shenyang, the Dalian hardware and electromechanical city that has been completed and has begun to operate in Dalian, the Nanning hardware and electromechanical city facing ASEAN and the Quanzhou hardware and electromechanical city facing Taiwan

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