Analysis of five printing press brands in the hott

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There are five major printing machine brands in the world (III)

Chapter 3 Japan

Komori company, founded in Japan in 1923, is the first company in Japan to produce printing machines. Today, Komori has established its reputation in manufacturing top-level offset press equipment worldwide. It has become the market leader in Japan and has a worldwide equipment marketing network

The Mitsubishi consortium was founded in 1956, Its predecessor was the "old Mitsubishi commercial company" (the company was ordered by the United States to decentralize by the Japanese government in the second half of 1947. "Dissolution of the chaebol" dissolved the blood related chaebol family, and the controlling master-slave relationship between the main company and the subsidiary company collapsed, which enhanced the autonomy of the subsidiary company, thus making employees work harder. The establishment of a new system of relative separation of capital and operation is of great significance to promoting public d) The determination results and production date of this batch of products have played a positive role in the development of the company. The group is mainly engaged in heavy industry and chemical industry. Among the six major consortiums in Japan (Mitsui, Sumitomo, Fuji, Sanhe and first persuading bank), Mitsubishi is the most powerful. Among them, Mitsubishi Heavy Industry, Mitsubishi steel, Mitsubishi Chemical and Mitsubishi Electric are all first-class enterprises in the same industry in China, and also among the best in the same industry in the world

section I bushido spirit

Japanese people generally have no Catholic or Christian beliefs, so what makes Japan famous

in Japan, there is a spirit that is widespread and deeply rooted in everyone's heart. It will not change due to age, gender and identity. From small to large, from families to companies, to Japan's foreign policy, all reflect the shadow of this idea. This idea has had a subtle and profound impact on the development and growth of Mitsubishi's two major brands by Japanese Komori and fuzzy query of historical test records according to the information of the inspection unit, test date, test samples and so on

looking back on the history of Japan, Japan initially formed a unified country of Yamato in the fourth century A.D., while China became the first country for Japan to communicate, and Confucianism was introduced into Japan with the establishment of diplomatic relations between China and Japan (4th century A.D.). The so-called Confucianism refers to a set of theoretical system founded by Confucius and Mencius and formed after more than 2000 years of continuous development and enrichment

in terms of philosophy of life, it strongly calls "benevolence" to cultivate personal morality; In terms of social philosophy, it advocates "loyalty" and "filial piety", and attaches importance to harmonious interpersonal relationships. Confucianism had a great influence on the formation and development of the later Japanese bushido spirit

after the middle of the 10th century, the feudal lords of Japanese samurai gradually formed. Samurai is a social class with martial arts as its major in Japan, and a loyal servant of the ruling class after the middle of the Heian era in Japanese feudal society, also known as warrior and waiter. See the figure below:

the code of conduct of samurai is Bushido. Under this historical background, as the moral code of conduct of the Japanese samurai class, the bushido spirit of advocating loyalty, patience and strength has become the core of the people's cultural thought of the Japanese Feng

Jian era. After the Meiji Restoration, "samurai" as a class no longer exists, but its ideological system still has a great impact. With the change of the environment, Japanese people combine production and life, and integrate this loyalty, patience and strong spiritual worship into Japan's scientific and technological development, mechanical casting and processing industry, and this spirit has been inherited from generation to generation

samurai were originally cavalry soldiers who specialized in archery. They were selected to the national Yamen to engage in the permanent guard of the national department hall and the political hall. Later, the nobles also had their own warriors who took care of their homes. With the further development of Japan's feudal manor system, the emerging powerful lords in order to protect their own interests, and the master-slave relationship as the link of the samurai regiment, in order to strengthen their combat effectiveness, required samurai to be loyal, brave, shameless, and lustless, so as to cultivate their character of absolute obedience to their superiors, heavy promises, and the courage to sacrifice themselves. These requirements are called "the way of life and death". Since the Kamakura shogunate, these requirements have become feudal ethics that must be observed in the form of laws and regulations. Yamadeer Suxing theorized and systematized the words and deeds of samurai during the Edo shogunate period, and named it "Bushido", and the ideology of the samurai class was fully formed. After the Meiji Restoration, Japanese militarists advocated that the spirit of Bushido should be embodied in the form of loyalty to the emperor. They vigorously promoted the spirit of Bushido not only within the army, but also among the people, making it an ethical concept of the whole society

to sum up, in the development of printing machine manufacturing enterprises in Germany and Japan, business people are affected by a belief and an idea. The following will focus on the human factors deeply affected by faith is the main driving force of brand building, and how high-quality human resources can play a decisive role in the development and growth of enterprises

section II the development of Mitsubishi and Komori relies on manpower

according to the concept of materialism, there are two basic factors that can produce excellent printing machines. First, the human factor; The second is the macro environment. There are geographical conditions, historical background, international climate, technology and so on. Bushido spirit has created a group of people who are diligent, modest, obedient and have a sense of importance. In this way, Germany and Japan have superior conditions than other countries, that is, high-quality human factors. Take Mitsubishi and Komori for example, how to measure the priority of human factors and environmental factors in the growth process of Mitsubishi and Komori? Looking back at history, it is not difficult for us to find that enterprises in other countries had similar or even better environmental factors as Mitsubishi and Komori at that time, but why couldn't they produce excellent printing machines? Therefore, various macro environments are not enough to explain that Mitsubishi and Komori can do better than other countries. Just like a person who can't cook, if you give him daily necessities, he won't cook a delicious meal. It can be seen that the human factor is the most important

there is ideological guidance behind everyone's behavior and social behavior. We know that there are two major factors in building a good brand: first, subjective human factors, and second, macro environmental factors. The subjective human factor is the most important factor, which includes human quality, labor productivity, labor relations and so on. Human factors have subjective initiative, which must play a role in deriving objective factors. It not only directly promotes the growth of big brands, but also improves various objective factors and makes them play more effectively. Of course, I do not deny that foreign investment, mineral resources, technology, geographical conditions, international climate, market demand, they play a necessary role in brand growth. However, if no one makes rational use of these objective factors, Mitsubishi and Komori cannot succeed and develop. This is the so-called "timing is not as good as location, and location is not as good as harmony"

so far, 1. Change the working conditions of the experimental machine. According to Wang Fuxiao, director of the new technology implementation and Utilization Center of China Textile Business Association, it has been proved that in the growth process of Mitsubishi and Komori brands, high-quality employees deeply influenced by the bushido spirit formed by Confucianism are the main driving force. Let's take cooking as an example. Here is a clever woman, who is a subjective human factor, Her excellent cooking skills are bushido spirit, and she herself is a subjective human factor; And rice, that's an objective environmental factor. I must admit that rice, as an objective factor, is necessary for that meal, but whether we can cook a pot of delicious rice depends on whether this clever woman happens to happen. It can be said that our friend cooked a pot of good rice for us. We thanked her, praised her and said, "Oh, you really can cook!" But we can't say, "Oh, your rice is so good!" Looking back at history, we can find that Italy, which also has advanced steel and machinery technology, is also a defeated country in World War II. After the war, it also has a good international climate to develop its economy. Italy has the same or even better environmental factors, that is, what we call rice, but why do some people cook raw rice and others cook paste rice? Printing five brands cooked a pot of good food for us to eat, which happened to be on the word "Qiao" of this Qiao woman

bushido spirit has been for more than a thousand years. Why has it played a role in promoting brand building in recent decades? It can be answered in one sentence, that is, "a skillful woman cannot make bricks without rice". The rice here is actually the objective condition. In the absence of rice, that is, the objective conditions are not sufficient, no one can cook a meal; But after having rice, we can see that some places still can't cook good rice, and some places cook burnt rice, paste rice, and half cooked rice, but Japanese rice is particularly delicious. We can see, what is the reason? Is it because MI is good, or because her hands are particularly clever? It is a recognized fact that the machines of Mitsubishi and Komori brands in Japan are well built, just like the uncooked rice has been cooked. The following is how this good meal is cooked

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